LIGR Partners With Football Australia to Redefine Live Sports Production with a Centralised Broadcast Model

Football Australia has taken a groundbreaking step in sports broadcasting, partnering with LIGR LIVE, a Crionet Group company, to launch a world-first gatekeeper broadcast model. This transformative initiative will see LIGR centralise the live production and distribution of over 3,500 football matches annually, spanning grassroots competitions to premier national tournaments like the Hahn Australia Cup and the upcoming Australian Championship.

A Bold Move Towards a Centralised, Tech-Driven Future

This partnership represents a major shift in how sports organisations manage their broadcast rights. By entrusting LIGR as its partner to take the lead, Football Australia is embracing a centralised, technology-driven model that not only enhances production quality but also drives efficiency and commercial growth opportunities across all levels of Australian football.

In an era where the demand for high-quality, cost-effective live sports content is growing, this partnership is a blueprint for sports federations worldwide. By consolidating the production and distribution process, Football Australia will ensure that fans, broadcasters, and commercial partners receive consistent, professional-quality coverage, strengthening the sport’s visibility and engagement.

Unlocking New Commercial and Engagement Opportunities

Through LIGR’s cloud-based technology, Football Australia will unlock new revenue streams via in-stream advertising, sponsorship integration, and data-driven insights. The gatekeeper model provides an innovative framework for monetising content while maintaining a unified production standard across all competitions.

Moreover, this partnership will help bridge the gap between grassroots and elite football, offering clubs, players, and fans unprecedented access to live and on-demand matches across various platforms.

Football Australia Chief Executive Officer, James Johnson said:

"This partnership marks a defining moment in Australian football and represents a paradigm shift in the way the game is produced, distributed and commercialised both in Australia and abroad. By unifying production across thousands of games and multiple tiers of competition, we are not only streamlining operations but also reshaping the future of football broadcasting in this country. This is innovation at scale.”

The appointment of LIGR followed a rigorous Request for Proposal (RFP) process, led by Football Australia in partnership with Member Federations, aimed at identifying a single partner capable of handling the scale and complexity of this national aggregation project. The successful outcome will enable a more flexible and targeted approach to live sports broadcasting, with on-site production seamlessly integrated into the scalable LIGR workflow.

Luke McCoy, CEO of LIGR stated:

"At Crionet and LIGR, our mission is to disrupt the traditional sports production, streaming, and distribution landscape.  Our partnership with Football Australia and its State and Territory Member Federations represents a groundbreaking shift towards a truly aggregated model, marking a significant milestone for sports coverage in Australia.  At LIGR, we are committed to empowering sporting organisations to maximise their return on investment by driving commercial growth opportunities.

As a long-standing partner of LIGR, LaSource is proud to see this bold vision come to life. The centralised approach not only optimises operations but also reinforces Australia’s position as a global leader in sports media innovation. This model has the potential to set a new industry benchmark, demonstrating how national federations can maximise commercial value while delivering premium fan experiences.

Read the statement by Football Australia.